RJ Licata is Inbound Marketing Coordinator at Terakeet, an engagement marketing technology company located in Syracuse, NY. Prior to joining Terakeet, he spent ten years working for the Syracuse University Football Program, most recently as Director of New Media and Web Strategy. He has extensive experience in digital marketing, social media marketing and digital video production. Licata earned a Master’s degree in Instructional Design, Development and Evaluation from Syracuse University and a Bachelor’s degree in Sport Management from SUNY Cortland. He is the author of “Lessons for Joey: 100 Things I Can’t Wait to Teach My Son” and writes on his blog at www.LessonsandLove.com. He and his wife have three children.